- Sun Zi Gang (Andy Lau) is the top gun of the leading ad agency has his mind fixed on promotion to creative director. When the post was given to a new colleague Li Yi Long (Gong Li), Zi Gang is given an assignment to prove himself - pitch for a women's hygiene product. While brain storming Zi Gang met with an accident at home. He wakes up to discover his new gift - the ability to hear women's thoughts. The chauvinist suddenly becomes the expert on women psychology.